Managed Search Engine Marketing Services – What’s In It For Me?

Choosing fully managed search engine marketing services might seem a bit overwhelming at first for many needing to promote their website. Common questions and confusions begin with knowing just what exactly “managed search engine marketing services” are in the first place.

Let’s take a look at managed search engine marketing.

First of all, search engine marketing (usually referred to by the acronym SEM) is essentially the practice of combining SEO (search engine optimization), PPC (pay per click advertising), and sometimes additional web marketing strategies in order to create a maximum stream of targeted traffic for a given web presence. It’s all about being a comprehensive, all-in-one service that strives to bring the main sources of traffic together with a certain degree of synergy for improved overall traffic and conversion results.

Organic search traffic and paid traffic-usually in the form of PPC-sometimes overlap when used together, but the strategy of an optimally managed search engine marketing service would be to research and implement an SEM campaign where organic traffic is optimized to its fullest extent, and paid traffic is strategically used to fill in the voids that organic SEO isn’t able to reach. All in all, the overall goal should definitely be to reach traffic goals, while at the same time, producing an attractively positive return on investment for web marketing dollars spent.

Now for the “what’s in it for me” question…

Essentially, by using fully managed search engine marketing services, as a website owner, you are saving time, energy, and money. Our strategy tends to be a little bit different from the usual SEM provider. We deploy our proprietary, patented technology to model and maximize the very best possible results before launching the campaign. And once the campaign is launched, our system keeps everything perfectly on-track and fully-managed to archive preset goals within budget.

You’ll save the time and significant expenses that are ordinarily experienced when new on-staff experts must be brought on board and up to speed in order to establish an in-house SEM campaign. By relying on outsourced managed search engine marketing services instead of in-house, the time to bring the campaign fully up to speed is often a fraction of what it would be before an in-house employee learns the ropes and individually implements a strategy. Needless to say, by outsourcing, extensive payroll and benefit expenses of hiring an expert employee to do the job are eliminated all together.

Our approach is always to aim for positive ROI-we want our campaigns to create more sales, leads, and profit for you. In this regard, effective managed SEM services are considered a profit-producing investment rather than an advertising expense. And that is something any business or organization can appreciate!