SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.
There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.
The five best tools for SEO are below:
The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.
You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.
This is the best for people who are just starting out and the early stages of your SEO on your website.
Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.
It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.
Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.
Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.
KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.
KW Finder has both free and a basic paid plans so they are worth trying.
Whichever tool you choose, it is best to spend the time doing your research first and if you are unable to do it, then a small investment with a SEO company is a must for your web site to succeed.