Popular business social networking site, LinkedIn has emerged today as one of the potential platforms for developing and promoting business. Known as the most powerful site for entrepreneurs, LinkedIn records over 90 million registered users currently. LinkedIn is most sought by the professionals across the globe to exchange ideas on industry details, strengthen business ties and contacts and widen one’s reach. The site offers multiple scopes for social media marketing with the new features regularly introduced into it. There are essential LinkedIn marketing tips that can help individuals derive maximum benefit for their company and products/services. Serving as a poignant advertising tool, LinkedIn can serve to offer a marketing pitch for an individual’s professional arena.
Below are explained five important steps that can assist the registered users in utilizing the site as the social media platform to promote and advertise their business along with the company’s products/services.
Keep your profile active: It is highly necessary to update your LinkedIn profile regularly to gain maximum visibility on the web. Make it a point to highlight your field of expertise and experience in the particular area. This will fetch you visitors not only from the site’s domain but also from the Google in general. Let your profile page be clearly visible on the Google search result every time.
Make best use of research tools: You can utilize the LinkedIn site as your social media platform by making use of more and more research tools. This implies to the vast scope offered by the site to the users who can search for an extensive group of people belonging to a particular industry.
Join in new groups: Perhaps one of the best LinkedIn marketing tips is the group option that enables an individual to get associated with a number of professionals in the field of interest. Not only can you know the contact details and business portfolio of other members in the group, but also can express your own ideas through the LinkedIn Answers section. Open Groups option available on the site encourages wider discussions and command distinct visibility on the web.
Scope for updates: LinkedIn offers the unique opportunity to share contents directly that enables you to upload news and updates about your business portfolio on the site. You can make use of appropriate tools to connect your news and updates to your blog, twitter etc. This will get you instantly connected to a number of members of the site sharing the same interest as you.
Testimonials help: No matter whether you are an employee or a businessman, relevant testimonial page on your LinkedIn site can help you in arresting the attention of your potential customers. Collect success stories and reflect them on your testimonial page to secure maximum traffic for your page. The word-of-mouth marketing strategy helps a lot in the business field and LinkedIn offers you this option.
So, when you have all these options available with no need to go for premium membership, you should use them to strike the best marketing strategy and online networking for your business.