Search Engine Optimization-The Technical Aspect

Technical Analysis forms an important part of any SEO campaign. If a website is not correctly structured it will not help much with the promotion campaigns that most website owners do. Let us understand some of the facts. We all know that correct keywords are imperative for a website to rank higher on Google. However, many of us may not know that placing the keyword at the correct places can make a lot of difference. We must understand that the search engine spider will crawl the website in a particular direction. Therefore, the most relevant keyword should be placed at the first point where the spiders hit the website. The heading of the website should have the most relevant keywords followed by the body. If we are not sure of this it is advisable to take the help of an expert search engine optimization company which can help to place the keywords at the right places.

The next very important step is to name the web-pages correctly. Now what I mean by this is the address of the webpage. The directory structure that is used in a website design can cause a lot of difference to the website’s ranking at a later stage. It is important that before the actual design of the webpage, the help of a SEO firm is sought. They can help to create a proper directory structure based upon which the site should be designed. This will help the site to garner a higher ranking in Google and other search engines. I feel that the technical aspect of designing a website should be given more focus than the promotional aspect. If the pillars are strong the building structure can stand without any support. This fact is true for buildings as much it is true for websites.

I have seen many of the top ranking websites have a structure which is fairly different from other websites which have lower rankings for the same keyword. This is where the difference lies between the leader and the laggard. As I was analyzing different websites, I found a very interesting fact. Websites of many renowned companies were no where to be featured on the top of the search engines. Let me take a simple example. If I give a keyword search for “Indian Software companies” in Google, the top firms are not on either the 1st page or 2nd page of Google of search results. Well! That surprised me and it may surprise many of us. The case may be similar for firms in other industries also. What we can gather from here is there may be some fundamental factors which have kept these websites from being in the top echelons of the search engines.

To conclude, we can say that expert SEO help should be taken when designing a website. Search Engine Optimization [http://intelligent-q.com] is a continuous process and SEO maintenance should be done during the entire life of the website. Only then can a website start generating the revenues for which it was designed.