Search engine optimization has gained much momentum in the last few years. With a plethora of websites coming into picture, search engines had to come up with strategic algorithms to identify the real deal of each site and place it in its deserving spot. On the part of the site developer, there are some optimization techniques that can be carried out to improve the overall quality of the site. These techniques not only render the site user-friendlier, but will also improve the rank of the site from the search engine perspective. Among the many search engine optimization techniques, link building is one of the most important sure-shot techniques.
Although it is not possible to incorporate all the SEO techniques into the site, some high-impact techniques can be introduced in the site, to improve its rank. Techniques like Meta tags, title tags and long tail keywords in the Meta tags will increase the chances of getting listed on the search engine in the top 10 results. These are essentially on page techniques that in common parlance concerns the content of the page and the words used in the content that will cause the web crawlers to list the site when someone searches based on the keyword.
Link building concerns the number of inbound links to and outbound links from the site. An increase in the number of links pointing to the web page will increase its credibility and boost the link traffic factor in the search ranking algorithm. It is interesting to note that on page SEO was the only SEO technique that was in vogue during the early days of internet, when the dot com world was much simpler, with simple search functionality and limited number of web pages. Keyword stuffing the web page to gain a spot in the search results was a practice that worked during that time, when search engines were at their infancy.
But today most of the on page SEO techniques have become outdated. Google and others have devised ways and means to detect mindless keyword stuffing and the site gets penalized. Although concentrating on the on page SEO indeed makes the site more readable, optimized, it does not provide as effective a result as link building.
Search engines give a significant rating factor in the rank for link building because it exhibits a site’s authenticity. It helps build a link of legitimate sites which are safe for the user to browse. Although automated link building services provide opportunity to build multitude of links, search engines do notice the automated links that are intended to just shoot the rank up for the page.