Online press release, social networking sites and blogs are the foundation of online PR. It is important to understand the difference between a traditional and an online press release. According to experts, a traditional one is defined as an announcement of newsworthy item that is issued on the press. In fact, the purpose of a traditional one is to get media coverage. This type of press release has a very short shelf life of only a few days, and it is only made available through media like fax or email.
While on the flip side of the coin, an online one is the one that is written for a variety of net users available on the web and it is distributed online. Online press release have all the elements of a traditional one but are often written less formally. They are written in different style and they include elements like links, images, video and Search Engine Optimization which is a way of marketing, so your website shows upon high on the list of websites when some one types words or phrases that are related to your website.
An online press release is issued not just to the press but also to the various blogger, prospective customers and to other websites. It is written for many audiences including directly to potential customers. In fact, an online press release is indexed by search engines where people can find and read it even after a long time. An online one usually comprises of the following elements like links to related web pages, images and other files embedded or attached to the website.
There are videos, PDF documents, audio files or podcast available on the World Wide Web. Social bookmarking tools like Delicious, Dig or stumbled upon are also available. Various RSS feeds, essentially a subscription model is also available, so that people can easily get updates and know when there is new information released. Strategic Linking and a logo or picture of a product highlighted in release can help distribution and exposure considerably.
After making the first news, the cycle begins again. In other words, one you have marketed your press release, it is important to find a new topic. It always helps to create an editorial schedule so that the marketing strategy produces continuous and consistent results, where online releases outshine other marketing strategies to get you noticed on the overcrowded internet.
It will also propel your website to the top level on the search engine so that a large number of net users will be able to find news about your website. The internet is very dynamic and by the time you are reading this, some of the data would be outdated. Therefore, it is important to install new tools like releasing news that is essential for marketing a communication tool online. The tools are also used for facilitating, measuring and participating in communication on the internet. The press release can be used to help write, promote and develop PR campaigns on the World Wide Web.