Ask any successful online marketer and he will tell you that the importance of Google keyword rank cannot be overstated. Google is the undisputed leader of search engines and a huge number of people use it to find any information they need on the web. In other words, a vast majority of your visitors are likely to come from Google than any other search engine. So, if you need organic traffic, Google ranking is something you need to take very, very seriously.
When people search for something on the web, they are likely to click on the first few results that appear on the search engine results page. Experts say that 70% of people are likely to click on the first three to five results that appear on the search results page. So, to make the best use of Google, you need to make sure your website ranks high – preferably within the first five or ten results. This is something you need to keep in mind when it comes to Google keyword rank.
Ranking within the first five results of Google search results page can benefit your website immensely. It is, however, not an easy task as there is immense competition among webmasters to get the coveted number one position in Google. So, you have to implement a lot of search engine optimization strategies to rank highly in Google. Before you get started with the SEO steps, you need to know how high your site ranks for various keywords. The best way to find it is by using a keyword ranking tool.
There are a number of SEO tools that can help you find out how high your site ranks for important keywords related to your business. All you need to do is enter your domain name and the relevant keyword into a keyword ranking tool. The tool will immediately display your site’s rank for that particular keyword. You can make a list of important keywords related to your business and check your site’s ranking for all of them using these tools. If the results are satisfactory, you need to work on your site to make sure it stays right on top continuously. If the results are poor, you need to work on your site to get to the top position.
To rank high in SERP, you need to implement a number of onsite and offsite optimization techniques. Writing a keyword-rich META description, adding appropriate SEO META tags, using title tags, using important keywords for anchor text and internal anchor text, and adding a sitemap are some of the onsite SEO tricks that can help you get better ranking in Google. Getting high quality one-way links and submitting articles to popular article directories are some of the offsite SEO tricks that can help you improve your site’s Google keyword rank.